![]() This latest campaign builds off of that strategy. Pinterest already has ad policies in place to protect users.Meta and Snap have both added parental controls to calm concerns.Regulations to protect children on social media have bipartisan support, and YouTube, TikTok, Instagram, Facebook, and Snapchat have all been under scrutiny recently. ![]() Pinterest’s leverage: The platform really may feel more positive than other apps. That’s significantly less than Instagram ($29.79 billion), and behind TikTok ($5.96 billion), Twitter ($3.01 billion), and Snapchat ($2.72 billion). Pinterest will see $2.29 billion in US digital ad revenues this year.Nearly 16% of US social buyers will shop via Pinterest this year, putting the platform behind Facebook, Instagram, and TikTok. ![]() But the platform is looking to commerce to drive growth, in no small part thanks to new CEO Bill Ready, who comes from Google’s commerce division. Pinning for revenues: Pinterest shedded users and underperformed on revenues in Q2.
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