![]() ![]() ![]() TAG Heuer is one of the first watchmakers to undertake the mass production of chronographs. This, and sheer dedication to excellence and precision is part of the reason why it is such a legendary brand.Įdouard Heuer patented one of the first crown-winding mechanism for pocket watches From deep sea divers to race car drivers, there really is something for everybody at TAG Heuer. The Monaco is perfect accessory for a night at the casino and the Pulsometer was specially made for nurses. There is the cutting edge Calibre 360 to Hollywood's favourite Film Master. There are dozens of models to chosoe from, for both women and men. Nearly 150 years later the company is still going from strength to strength. In its continual quest for innovation, TAG Heuer reaffirmed its avant-garde stance among watchmakers at the 2004 Basel Watch Fair by exhibiting the Monaco V4, a concept watch equipped with the first mechanical movement to be driven by revolutionary new belts.ĪG Heuer has history. The Chronomatic (Calibre 11) was the first self-winding mechanical chronograph to use micro-rotors. In 1969, TAG Heuer invented the modern mechanical sports chronograph. In 1966, the ultimate in precision (1/1000th of a second) was achieved with the Microtimer, an electronic system which was miniaturized in 2003 to become the world's first wrist chronograph with a precision of 1/1000th of a second. ![]() In 1964, the Carrera Chronograph set new standards in terms of legibility, accuracy and reliability for wrist-worn sports chronographs. The Avant-Garde inspires technology, technology determines function, and function creates design.
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